Enthusiasts come from all walks of life and may not all be gear heads.My son’s soccer coach and his wife are two such people. James is a Marine and one of the most intense men you will ever meet, his wife Peggy is not as intense but just as passionate in her support of James. James has three of his children actively engaged in travel soccer and he coaches their teams and manages to squeeze in several practice sessions a week for each of his teams in addition to the weekly games.
As a coach he aggressively yells, prods and scolds his players into performing both individually and as a team. He clearly loves the sport and the kids he coaches. Despite the hard edge he takes with his players they know he is working to improve their play and they are not offended by his style -- In fact they actually thrive on it.
Superior Axle and Gear has the opportunity to sponsor his team and created artwork for the team jerseys. The design was chosen by James and his players really like them. They confidently march onto the field in their black shirts with the Superior Logo on the back and skull crest on the front sending the message to the opposing team. “We are Superior”.